INTUIT TURBOTAX

Produced content across social media, podcasts, and original programming, helping transform complex financial topics into content consumers could easily understand and engage with.

Worked across video, design, creator partnerships, and campaign development to support brand growth and audience engagement.

COCKTAILS 101

Content Brand Built From Scratch

Built and scaled a content brand from zero to 455,000 followers and more than 400 million views through audience-driven content strategy and consistent execution.

NBCUNIVERSAL / E!

Led creative development and content production for global marketing campaigns supporting some of television's biggest entertainment brands.

Created content strategies, promotional campaigns, social content, and branded integrations that helped expand audience engagement across broadcast, digital, and social channels.

I've spent my career creating content that helps brands build audiences.

From developing global campaigns at NBCUniversal to producing content for TurboTax and building my own media brands, I've worked at every stage of the content process, from strategy and creative development to production and performance analysis.

My approach combines storytelling, audience insights, and hands-on production experience to create content people actually want to watch, share, and engage with.

Over the years, my work across brand campaigns and original content has generated more than 1 billion views.